In the trailer of devil wears Prada the female protagonist
(Miranda) is represented as a dominant portrayal as it reinforces the
stereotype that women are portrayed as powerful and dominant in the media. They
are also seen with high jobs which in this case the female is seen to be the
boss of the business.
However, another woman (Andy) is presented in the trailer
too. This female character is in New York and wants to become a fashion
designer but she has been told that the Boss of the company is quite spiteful
bossy and rude. As she spends increasing amounts of time at Miranda's beck and
call, problems arise in her relationships with her college friends and
boyfriend. In my opinion, I think Miranda is represented as an alternative
portrayal as she is seen as the strong powerful one. This is because; she is the
main owner of the company and is shown to be very rude and controlling. The
representation theory that can be applied to the females would be Richard Dyer
as he suggested that those with power stereotype those with less power. This
occurs in the middle of the trailer where the second female (Andy) character
shows the audiences, discretely, that she is beginning to change and become
like the Boss so then she starts going to a person stylist and transforms
herself into a more fashionable and wealthy lady. Therefore the female
character is represented a a dominant portrayal in the trailer as working class
people are performed to be more weaker than higher class. Higher class women
being dominant in society tell us that women in the working class are seen as less
powerful than them and that women who are high classed have the authority to
give orders from people below them. In addition, you can instantly tell that
the female immediately wants to become a good fashion designer and wants to be
treated like everyone else is treated because they are shown to be different
than Andy is which is the reason to why Miranda treats Andy unfairly and gives
all orders to her. Towards the middle end Andy starts to be liked by Miranda
when she starts to change and become like the others. Also, from this you can
tell that she is a confident and outgoing person due to her bashful
personality. You can also tell that Miranda starts to like and respects Andy as
she accepts her the way she is and realises that she is dedicated and hard
working within the job. In the beginning/middle scene in the trailer the
representation theory that can be applied to the female character is Laura
Mulvey. She came up with the idea of 'female gaze'. This is where females gaze
upon men due to their attractiveness. In the trailer, this occurs in the scene
where Andy wants to change and become like the others but her boyfriend doesn't
like that she has changed, and he liked the way she was before and the clothes
she wore. This means that men can be attracted to women who aren't dressed in
fancy designer clothes and falls in love with girls for who they are not who
they want to be, also to their natural beauty. Furthermore, another theory that
can be applied to the trailer is Tessa Perkins. Her theory is that some
stereotypes can be positive or partly true. This occurs in the trailer as the
female protagonist (Miranda) is seen as powerful and dominant as she is the
boss of the company. This is a positive stereotype and is partly true. In
addition, this is intentionally what the director has given us to create a
character in our minds of what we think the characters in the trailer are like.
You need to post regular status updates to your blog throughout your MEST2 coursework to make sure you're keeping up with the work and documenting tutorial feedback. Your first status update needs to include the following:
1) Your finalised group Sarese, Dhruvina and Ashmita
2) Your initial plans for your new TV programme that meets the MEST2 brief dhruvina has a sudden death and her best friend ashmita goes off the rails and turns out to have mental problems.
3) A link to your research blogpost - the five TV/film opening scenes you have analysed that will help inform your own ideas and production work.
E4 began transmission on 18 January 2001 at 8.30pm with a night hosted by Ali G New Girl - critical reception 5.3 First broadcast back in 2005, the countdown/clip show/special discussed twenty controversial moments in TV history. Historical and drama programmes Notable success:
The Inbetweeners
Hollyoaks
Big Brother
The Big Bang
Friends
In 1996, Channel 4 purchased the broadcast rights to the popular American sitcom Friends. The series proved to be very popular amongst the UK audience
Target Audience Demographic:
AGE Under 18's (63%) 18-24 (29%) 25-34 (5%) 35-44 (2%) 45-54 (1%) 55+ (0%) GENDER - Female (59%) Male (41%) Demographic means information the media uses to divide there audience into gender, age, race and other categories it also pinpoints potential audience. Every media product is targeted to certain audiences E4 viewers are predominantly young and between the ages 16-24 and dominantly females. They target this demographic because they broadcast good quality drama, comedy, features and having diverse entertainment formats making E4 and E4 +1's both have a very strong impact on16-34s.This demographic is mindful, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources.
BBC3: Channel history
Their plan was for BBC Knowledge to be renamed BBC Four, and indeed this took place in 2002, and for BBC Choice to be renamed BBC Three.
Drama, comedy and documentaries Notable success:
Doctor who
Eastenders
Family Guy
The channel airs various dramas and comedies; one of its most popular sitcoms was Gavin & Stacey, which first aired in May 2007 and was written by and starring Ruth Jones and James Corden alongside Mathew Horne, Joanna Page, Alison Steadman and Rob Brydon. The sitcom was an instant hit, with subsequent series being moved to other BBC channels and the show being granted a Christmas special. Another example is Being Human, a drama in which a ghost, a vampire and a werewolf share a flat, which has become a success and heralded several new series. American programming also features, with American Dad! and Family Guy being the notable examples.
Target audience: The channel's target audience is 16 to 34-year olds, In 2008 it reached 26.3% of 16–34-year-olds in digital home. It has a 2.6% share of the 15–34-year-old audience and 1.4% of the whole population.
The channel needs to be disciplined about focusing on the young - its centre of gravity will be 16-34 year-olds: people who are young in spirit and mindset. BBC Three is ‘Never Afraid to Try New Things’ and that’s why we will continue to innovate with breakthrough comedy, stand-out entertainment, brave documentary and intelligent factual formats. Our content needs to have potential to innovate across platforms. BBC Three should provide an environment for the development of new ideas and talent and for existing talent to take risks, becoming a genuine laboratory for BBC One and BBC Two
In the trailer there are different people/groups represented. We see bossy rude women who like designer clothing, and is the owner of the company, we see rich, working class not as wealthy people too. One of the stereotypes in the movie is about women being materialistic and women who love designer clothing, we see this when the main character and other employer are speaking about who wants to become the main bosses favourite, by making the new girl turn against her she is telling her bad things about the boss. It stereotypes females as being in ignorant and want to compete against each other, also it shows how the working class are treated differently than others. Also females who are only confident when dressed in expensive designer clothing, this is when the main character changes how she dresses, which affects her personality too. Overall the representation is a dominant portrayal.
The setting of this scene in Gossip Girl is very romantic as its at a train station which emphasises the emotion of love shown in the two characters feelings and actions towards each other. The train station connotes that people usually leave each other there and say there farewells as trains are going. It emphasises the two characters situation as one is leaving but the other is stopping him from leaving.
Costumes, hair and make-up:
The dress on the girl is very fancy and fairytale like as its a red long dress. They both have a rich, fancy attire on suggesting that their 'love' or 'relationship' is luxurious. Make-up on the actress is simple but stands out, bringing out features that make her look upset, support them, giving emphasis on her reaction towards the actor leaving.
Lighting:
The lighting in the opening scene is dark but a few lights on giving it the romantic atmosphere towards the scene. There is a hint of Chiaroscuro being used as its light and dark also backing up the point of it being romantic in a case. There is top lighting used on the actor and actress at the top of a railing showing that they are both the main people to be focusing on and to show their 'love' in their reactions as it focuses on the features of people making them look 'glamorous'.
Sound:
The sound in this are both diegetic and non-diegetic. The non-diegetic part is the romantic music in the background which also still plays when the two actors are speaking to each other. The diegetic sound is the people in the background walking and the outside which is the rain, trains etc. It also uses sound bridges from the actress from outside walking into the train station towards which is the footsteps from outside coming inside too (the next scene)
Cinematography:
This opening scene uses a lot of long shots, medium shots and a few close up shots. The long shots are from the girls coming out of the taxi walking into the train station. The medium shots are then towards the actor and actress that are on the railing. The close up shots are used to emphasise the reactions on the actors and actresses face - reaction of him leaving etc.
Friends
Setting: The setting is outside a mansion next to a fountain. The setting and atmosphere is very 'happy' as everyone's laughing and having fun with each other, laughing e.t.c. Gives a friendly environment hence the series name which is 'Friends'. The props they have is the sofa in front of the fountain, and the objects that they play with in their hands. It shows that they have a very fun atmosphere around themselves and a weird one too as they have a sofa in front of the fountain which is odd. costumes: Their attire is very plain and simple which contrasts in the scene as its very odd but fun. black and white however it could connote that the group of friends have a simple but fun friendship. Lighting: In the opening scene they use a lot of top lighting as the light shines on the characters showing the features portraying them as glamorous friends. However the own lighting of the mansion behind lets the audience believe that there are no lights involved just the natural light from the mansion. Sound: The sound used in this opening scene is non-diegetic because they are using music throughout the whole opening scene. The music however is parallel as we would expect that type of music to be in the scene as the characters portray it as having fun. cinematography: The shots used in this scene are mainly long shots and medium shots. These shots are used to show the atmosphere around them all, However there are a lot straight cut shots as it combines with the music because its rapid in how they all move quickly and how the shots change.
Coven
Setting:
The setting is in an old mansion but that also has a rich look towards it making it seem that the people that live or go into the mansion also look rich, of course as having the rich luxurious attire. However although it looks luxurious, it does have antique objects and is very simple with hardly anything in the settings except a coven, which is usually used to describe a group of 'vampires'.
Costumes:
The attire the characters are wearing is very formal and mainly black which connotes that its something dangerous but also something serious, that no one jokes around in the situation or theme the series is in. At the beginning of the scene there is a 'coven' of women walking into the same mansion all wearing the same clothes, also wearing a sun hat preventing the sun from latching onto them.
Lighting:
The lighting is very dull inside the mansion, backing up the point that there is a coven living there, not letting much daylight into it. There is a lot of chiaroscuro used in this opening scene emphasising that the coven cant take as much light for themselves.
Under lighting is also used at the end of the three tall women in the long black dresses, presenting them as superior, strong prestigious women as they are also the only ones with different clothing from the other group of females.
Sound:
There is also a lot of non-diegetic sounds as there is music playing in the background of the opening scene, the music is also parallel as we would expect it in the scene, fits perfectly into the psychotic theme. However it also uses diegetic music as we hear footsteps of the women from outside walking into the mansion which is apart of the scene making it diegetic sounds.
cinematography:
This opening scene has a various amount of shots as they use low and high angle shots, long and medium shots. They switch the shots abruptly emphasising the psychotic and freaky mysterious ways.
Youngers
The setting in the opening scene of this series tells us a lot about what the show will be about as it is on council estate which tells us that it will have something to do with council estate kids who maybe are trying to find a way out of that life. Another thing that tells us this is the outfits worn by the actors in the scene as they are dressed like teenagers with the hoodies, trainers and hats. This Tells the audience that the show will be about some typical teens who hang around in a council estate. What tells me that at least one of these teens wants to be better than the council estate is what he says about the GCSE results "this is important" shows that he cares about his future and wants to something about it and that is what the narrative is going to be about.The first opening shot is a medium close up of the two boys talking which is a normal shot for a conversation however when the two boys start talking to the three boys on the wall it goes into a wide shot. This fits the conversation as close us are used to show the emotion in someone's face so the wide shot shows the audience that they really are not bothered about their results. The close up at 0:24 shows the audience that he doesn't care about his results from the wide shot but the close up shows that he cares about getting into that from the close up.The way that they talk tells the audience that there will be some comedy in the show as they are talking like kids there age do but they are exaggerating it to make it funny. Also the setting shows that it will be a teen drama. From this we can tell that the genre will be a teen drama, comedy.
The Inbetweeners
Setting- The setting here is set a high school/sixth form. This is meant to be set at a school as they are wearing school uniform and need to be shown at their school. They have to make sure that they show this as their audience need to be able to relate to them and be able to see where they attend. Lighting- The lighting in this clip has got more natural light to it so
not much artificial light is being shown in the clip. As this is set at a school
they had to show what is going on at normal school times and set it at the right
times of day. Actors- The actors in here are the main characters. There is a group of 4
and they are all good friends. They are there as they have a lot in common with
one another and have known each other from times before. The characters are all
dressed in school uniform so younger people would be interested in watching
this programme as its a comedy and they are teens. The main character who is in front and got the egg thrown at him is dressed more smartly than all of his
friends or the extras. This tells me that he is quite a good boy and does what
hes told and tries to achieve his best in life. Make-up- As these are male characters there isn't much to say about
make-up as dont wear make-up. If they are wearing make-up then its very
subtle and natural. Setting- The setting here is set a high school/sixth form. This is
meant to be set at a school as they are wearing school uniform and need to be
shown at their school. They have to make sure that they show this as their audience need to be able to relate to them and be able to see where they
attend. Camera- the camera shots are really smooth. It goes with the pace of the clip which is really good.There are some short shots that are being shown.There is panning, below shot, close-ups, long shots, medium shots, over the shoulder shots and birds eye view. There is some good camera shots being shown which is good as they can get all of the right aspects in place. The birds eye view is being shown in the beginning as when the characters are getting out of the car one by one. This is a good technique that is not often shown in programmes.There was a below shot when a character was throwing an egg at the main character towards the end of the clip. This is a an another technique that would make the viewer want to watch more.
