Narrative

Barthes codes:
Action code: The action codes in this are when the three thugs in the car are getting their guns locked and loaded we know something is going to happen that will involve violence.
Enigma code: The enigma code is the masks that the characters are wearing as it restricts our knowledge also who the person who was standing on the corner with the mask in his hand as it shows he is more significant than the rest of the characters.

Todorov's equilibrium:
equilibrium: the equilibrium is the opening scene of peaceful Gotham city.
disequilibrium: The disequilibrium is the thugs robbing the bank.
New equilibrium: The new equilibrium is not in this clip but at the end when Batman defeats the Joker.

Character theory: Propp
The hero: Batman
The dispatcher: Commissioner Gordon
The princess: Rebecca 
The villain: The Joker

https://www.youtube.com/watch?v=spInJbJyIp8

Criminal Minds

Barthes enigma code is highlighted when all the computers and lights go off after a few seconds of the characters planking as to the source of there computers breaking down, the action code follows which is a woman dressed all black and a lot of attitude (with a click of her fingers the light comes back on everything is normally again).  In this clip Propps character profiling may suggest that the mysterious woman that walked through the door is the villain because she turned off all of those bystanders computers, the donor was that young boy she kissed to make her ex boyfriend jealous, and finally the hero is the other man that was in charge of the computers. Todorovs equilibrium theory is expressed here ; at the beginning everything's normal everyone is doing there own thing and then the disequilibrium when everything turns off, then the source to the equilibrium is revealed, which then leads to a new equilibrium being created

https://www.youtube.com/watch?v=E1YbOMDI59k

Insidious:

Barthes enigma code is expressed here is the window the main character is talking to then the action code briefly follows by showing a scary looking woman at the other side of the window holding a candle. This is then interlinked with Propps seven spheres of action on analysing the different types of characters. The hero is the one standing opposite the old woman Thai is because there is more top angled lighting making him appear dominate and powerful, where as 'the villain' has less lighting making her appear more dangerous and evil. The donor and the princess is both expressed by his wife the donor being her voice leading him back to his body, this also makes her the princess in need of rescuing because the lost souls are crowding around her. The equilibrium is when the man is closer to his body then there is an in equilibrium when he sees the old woman at the other-side of the window, causing him to waste time so he doesn't make it to his body, the new equilibrium is when he starts hearing his wife's voice eventually making his way to his body.

media awards

Trill

There was a really dangerous atmosphere which was indicated by the setting and lighting. the setting was slightly isolated and dark which made it look dangerous. started off with high key lighting to indicate the day time and gradually changed to low key to create shadows and show the vilian. top lighting on the protagonist to accentuate features. The props created iconography(barthes) which created enigma codes(barthes). Action codes also used showing violence was to follow.

Jet Blue Jet

Kacper made an outstanding and professional music video to an Electronica genre music. The narrative was a mix between basketball practice and a house party and it was very well put together. Some advanced editing techniques and styles were used in the video, some of the techniques are used in the proper music videos for some of the worlds most famous artists. He used a variety of shots and angles, which fulfills the techniques a professional music video should have, he had close-up's of some of the members of the party to show their emotion being at a house party. He used long/medium shots for the basketball scenes to show the whole setting and the whole character/s while they were playing the sport. A variety of lighting techniques were also used, darker scenes for the party footage and more brighter footage for the basketball scenes. It was a very good music video and was one of the best produced this year, 

Bastille Of The Night

I really liked this cinematography as i think the video worked really well with the music. It was a simple idea that seemed to work really well. The editing was sped up to make it seem really blurry and cool. I liked that this was different to any of the other videos. The setting was also quite ambitious and tied in really well. It didn't use much props nor equipment.

Apple Inc- the brand is based on improving technology and becoming bigger and better, its an an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Apple the brand is based on improving technology and becoming bigger and better. Dyer's lines of appeal could be applied here: rich, luxurious lifestyles as you need to be financially able to buy these products as Apple products cost quite a big amount of money for products which seem simple but the technology is extravagant so it is worth more than an average smart-phone. 

The brand is focused on thinking different and becoming bigger and better.

Luxurious.

 
The Audi brand comes across its audience to be a very classy, rich and luxurious. it is a German brand which is world wide business uses these luxurious lifestyles to inspire its audience and make them feel they can live that kind of lifestyle. Audi could fit into several of Dyer's lines of appeal: luxurious lifestyles - using expensive factors to show the audience can be a part of it. it could also fit into successful career - their slogan is "Vorsprung Durch Technik" which means 'Advancement Through technology' this immediately gives its audience a futuristic feeling and shows how successful it is through technology. finally self-importance can also link to Audi taking its brand seriously and making it desirable for other
The Audi brand is about the future using luxury and technology
Design

Disney are a well-known company.They aim mainly at children but do also families.They have a brand value of dreams, fantasy, romance and love. This conveys that the line of appeal that they belong to is Happy Families as they promote a place in which every body wants to belong.They like to include having that typical happy ever after fantasy and making sure that there meeting that need.They like to make princesses beautiful and girly and the princes handsome and the hero.they come under the successful brand as all their movies are successful and so are the people that work there.

Disney is a magical place where everyone's dreams come true.

Fantasy

Swarovski is all about the rich crystals. Swarovski’s own brand lines of accessories, jewellery and home décor items.The people who buy Swarovski items usually belong to a rich background, as their products are really expensive. Swarovski items are usually brought for occasional reasons such as weddings, engagements, anniversaries, or even birthdays. It’s usually associated with love and relationships. The items are mainly brought for woman, as they’re best selling products are silver diamonds. Swarovski stores are located in many areas and shopping centres. Swarovski do a range of bracelets, necklaces, and rings. Swarovski is a famous and successful brand.

Swarovski's brand values are rich and beauty of the customers.

Diamonds

Nike is a brand that is well-known are especially known for having their trainers, clothes and accessories from the brand 'nike'. This appeals to those of the younger  generation and also for people who do sports. This is because they are a sports brand but the younger generation seem to wear Nike as outfits when they're out which is suggested as being relaxing and quite lazy. Dyer's lines of appeal could be applied here: Happy families - everybody wants to belong. This is suggested as the younger generation would want to fit into society. Nike's brand is mainly about design and passion towards sports.

Nike also have shoe brands called nike air/ maxs

Sport

Type of shots

Long shot - this image shows a character which we can see him from head to toe, from the full body image of him we can see that he is the main character in this image. there are other characters and objects in the background but in the image it looks quite small in comparison to the main character. we can see from his posture that he is the man in control and has power. 


Extreme long shot - An extreme long shot contains a large amount of landscape. It is often used at the beginning of a scene or a film to establish general setting, this is also known as an establishing shot, in this image it shows a lot but in the middle there's someone there but as its so far away you cant see them, it gives such great detail to the image.This extreme long shot shows a location which means that perhaps it is something significant in the storyline
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Close up - This shot allows the audience to see the facial expressions and how the person in the shot is feeling. she is looking right into the camera which shows she is quite inferior and powerful and all her features are brightly lit which makes her features stand out more. 


Extreme close up - in this image the use of the extreme close up allows us to see more detail in the eyes 
& make-up, this shot allows us to see emotion from the eyes, it usually is zoomed in using the camera to create the extreme close up. 

medium shot
 
High angle - in this image the positioning of this shot allows the girl to seem much more smaller than she already is which makes her look inferior to whoever she is looking at This allows the audience to see exactly who is in charge and the purpose of each character.high angle shots usually makes the object of person under the camera look smaller but less significant. 

 

Low angle - Low angles help give a sense of confusion to the person looking at the image, it creates an enigma code. In this image, the camera is underneath the Eiffel tower, the bottom of the tower looks huge but as we look up the top of gets more narrow and looks really small. 

cool brands

  
Charlotte Glympia has a range of funky and unique type of shoes. I admire this brand mainly because the type of shoes that they have. The quality would last you for a few years. what i like about the brand is that its a unique brand and no one else has the same style and i think it would attract a lot of celebrities and appear well in catwalk shows as they are well known designer brand. other brands that are similar would be 'jimmy choo' as everyone knows that they are a hugely successful and expensive brand.


Courvoisier is an well known and popular brandy. Courvoisier believes that life should be enjoyed now. That’s why it has spent 200 years crafting cognac with the perfect blend of aromas so that every second can be lived to the full. The new ‘Here’s to Now’ campaign seeks to challenge the ‘rules’ surrounding the cognac category, highlighting the more unexpected and sociable occasions where Courvoisier can be enjoyed.

Ghd are committed to product innovation and improvements in technology. they deliver a range of market leading professional hair styling tools that deliver a good hair day, every day. Ghd offer the best and most top quality hair styling products that are bound to make your hair look flawess. Dyers lines of appeal could be used in terms of: rich and luxurious lifestyles as they are quite costly and also the line of appeal of beautiful women. Ghd made the cool brand list because it has good quality and is worth it.I really like the brand Good Hair Day as it is a really good company for hair care products and it has delivered to a range of market leading professional hair styling tools that deliver a good hair day, every day

I really like the cosmetic brand Nars as it supplies very good, high quality make-up.
It is evident that Nars' brand values include being: modern, audacious and iconic. This is drawn from the fact that their cosmetics are very different to most other high make-up brands as they have unique quirks that consumers are unable to find else where - for example, Nars Sheer Glow Foundation. Nars would fit into Dyer's Lines of appeal: 'Beautiful Women', as the brand advertises it's make-up on attractive females, which would entice a female audience to want to buy cosmetics from Nars in hope that they to, will one day look like that.  I think that Nars Cosmetics is within the top Cool Brands as it has recently gained it's recognition for being such a high quality and bold make-up supplier. 

institution

High brow - high low media is one where facts are paramount and and trained, respected journalists research and write the story. the articles or documentaries are given space in specialist journals or large format newspapers or on free to air television stations.
Low brow - low brow media consists of gossip magazines. rumour driven media, newspapers and television which rely on shock value rather than a balanced argument being presented. the facts do not get in the way of a good story such as media thrives on controversy and hearsay.

Public broadcasting - includes radio, television and other electronic media outlets whose primary mission is public service.

BBC One
BBC One is a well known and popular TV channel.this channel;e airs a variety of shows like EastEnders, our girl, strictly come dancing and loads more. the purpose of this is too inform the public, educate them when they show documentaries etc and to entertain the public too. their target audience is mainly aimed at ages 15- 50+

BBC Two
BBC Two is also a popular channel but not many people around the younger generation are interested in this channel because they show more programmes that the elderly would watch like flog it! ready steady cook, eggheads etc. the target audience for this channel would be ages 30 - 60+

ITV 1
ITV1 would be known to be an world wide entertainment reality show, the shows they they show would be like x factor, Britains got talent. what grabs the audiences attention to these programmes are hosted by well known celebrities like Ant & Dec, Simon Cowell etc.. and more dramatic soaps like Coronation Street and Emmerdale etc. this would be a low brow because it had rumour driven media on it. a target audience for this channel would be 14 - 50+

Channel 4 channel 4 mainly focuses on soaps and entertainment..the soaps like Hollyoaks and programmes like The Simpsons grab more of the younger generation attention and entertainment programmes are more appealing to the older generation like Deal or No Deal. this would also be appealing to the elderly because deal of no deal is hosted by the known celebrity 'Noel Edmonds' who also conveys humour in his entertainment shows. target audience for this channel is ages 16 - 65+

Channel 5 

Channel 5 shows shows that appear to be abroad like Australia - the soaps that are shown are neighbours and home and away. this becomes more appealing world wide because its an Australian show so it could target both the young and elder generation. However, another world wide popular show that shown on here would be Big Brother, this attracts the younger generation more because its shows celebrities in it and it entertains them. the target audience for this channel would be ages 18 - 45 +

Blog feedback and learner responses

WWW: Some good analysis with interesting points raised in the advert analyses, particularly the 50 Cent RBK advert.

EBI: Make sure you highlight your use of media language in each post. I'd have liked to see more reflection on your institution lesson beyond my comments. You could also develop your media consumption - to achieve in A Level Media you need an interest and awareness in the world around you. That doesn't mean reading every newspaper cover to cover - but you could use sites like Twitter to keep up with the media world. You'll need to if you want a top grade!

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

In as media, i feel that the first month has been quite challenging and stressful.
i think my strongest piece of work would be the lighting images and the 50 cent advert, although the analysis for the adverts were quite challenging i still managed to complete and have more of an understanding of it. my weakest piece of work i think could be analysing my own advert and mise-en-scene. I need to use more media terminology and highlight the key consumptions in my work in order to receive credits.

Film Noir

In this image, it has low key lighting on the girls face and back lighting on half the girls face and background, this shows that the genre of the movie could be a horror/thriller or drama, by this I think this because there is a man's hand with his veins sticking out - near her face which the lighting is all dark and has oscuro dark shadows. This image if effective because is could suggest that the man has this girl locked away and she is trying to call someone or is being forced to do something by the man show hands are near her face. the hand coming from the side makes it look scary because there is top lighting on the hand as the veins are standing out more, this could imply that the man has power over the girl because she looks frightened. the use of the back light makes the main character in the image stand out more as the lighting is used at the background and is merged slightly onto the girls face. the image is a medium close up to show give emphasis on the facial expressions.

Film Noir Classics II: Fred MacMurray - Pushover (1954): Money Isn't Dirty

Film Noir II: Fred MacMurray - pushover (1954): Money isn't dirty

This video clip has top lighting to show that they are glamorous and shows that they are two both main characters. this genre of this film looks like a romance/drama, because of this i think that because of his facial expressions are serious and demanding whereas the woman's facial expressions look like she worries about something. However, in the end of the movie they both start kissing which connotes that the man and woman have both fallen in love.  there is under lighting on the girls face to create highlights and shadows, the lady is femme fetal, you can see this by her short tight curls, dark fur coat and dark rouge lipstick. In the end of the clip the woman seems quite seductive towards the man as the leans over and kisses him, the top lighting makes it more realistic as the background is all dark. 

Time Warner - feedback

- great starter- immediate engagement, really user friendly and links really well.
- next slide contextualises but needs much more teaching
- this improves witht he next slide- good history/ background and clearly planned presentations
- use of video content a nice idea but needed more context/ explanation. not clear why it was there.
- be aware of reading from the slide: does not make for a good presentation.
- second video focuses more on the cable slide of the business but there some good media lessons here.

lighting

  
in this image is has low key lighting, it has back and under lighting used. the effect of the low key lighting creates a sense of action drama/ mystery as the lady is in a dark room and the bottom light is reflecting off the corner of her face, she has a cigarette in her hand and what makes the image more interesting is that the light is also reflecting around the smoke so it makes it look more suspicious as the woman looks quite devious.
  
In this image there is low key lighting, it has top lighting used. the effect of the top lighting shows a slight shadow in the woman's face as she is looking up towards the light, this creates tension and suspense on whether the woman could be trapped and has finally find light to her escape. or this also could show that the woman is up to something bad and is now planning on seeking revenge or something, 
 
in this image it has high key lighting, it has back and top lighting used. the effect of the high key lighting contracts with the low key lighting at the bottom as the bottom of the picture is shaded in so you cant see if its light or dark because its a touch of a mixture of both, this suggests that he could have power and a sort of authority but his facial expressions look angry so this image shows the audience mixed signals.
 
in this image low key lighting, it had under and back lighting used. the effect of the top lighting used here could suggest that this man is evil and wants to seek revenge of someone,so the angle that the shot is taken (low shot) could show that the man is in power as the rest of his body and the background is all dark so the angle of the low shot makes the man look big and powerful

in this image there is high key lighting, it has top lighting used.


in this image there is high key lighting, it has top and back lighting used.the lighting used here is going through window and is reflecting off the man's face, this could connote that love and affection and the scene of the lighting as in the room it looks dark, could be the reason that brought the two lovers together.


in this image low key lighting, it has back lighting used. the effect of the back lighting creates the characters to be only seen as silhouettes, this creates tension towards the audience. as of this, there is also a suspense built up as you cannot see any of the faces so this could suspect this is a thriller.

in this image it has low key and high key lighting, it also has under lighting used. the high key lighting used on the girls face shows she is frightened and traumatised which is seen by her facial expressions. This also looks like a horror sci fi movie.

in this image there is high key lighting, there is top lighting used. the lighting here seems quite detailed as her head is facing up so there top lighting is reflecting off of her face , as of this it makes the image look brighter.
In this image there is low key lighting, there is back and top lighting used. danger looks like its coming and this image suggests its scary because of the dark lighting and slight back lighting in the back.
In this image there is high key lighting, there is under lighting and top lighting used.The effect here is that the shadows made on the man's face using the lighting lets the audience to feel that this man isn't showing affection towards the girl as he has no facial expressions so this shows he has power and control over her.