Tutorial targets

Double page spread 
- Standard columns
- Smaller font - text only on P.1
- Bigger margin
- Page numbers
- Q's in bold
- Subheading
- Title not on head
- More visually appealing

Front cover 
- Apostrophe on title
- Move E4
- Free With..?
- Date
- Issue No
- Tagline ' E4's new teen drama'
- More strap lines about the show

Ill Manors - Institution

Distribution research

1. Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
2. Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)
3. Summarise the 10 steps of film distribution in a list using your own words.

Summary:

1. identifying its audience
2. considering why they'd go and see it
3. estimating the revenue potential across all the formats of its release
4. persuading exhibitors (cinema operators) to play the film
5. developing plans and partnerships to build awareness of and interest in the film
6. aiming to convert as much interest as possible into cinema visits
7. Distributors sign a formal contract with the producer, sales agent or studio, specifying the rights they hold in respect of the title. These normally include the right to release it in UK cinemas and promote it in all media before and during its release.
8. Digital transformation - The DCP (digital cinema printer) is ingested into a powerful server at the cinema and played out through a state-of-the-art digital projector.
9. The job of a distributor is to create visibility and to raise enough awareness and interest in a film to persuade potential audiences to buy tickets to go and see it
10. 'Quotes posters' are produced and disseminated to cinemas. These highlight a selection of glowing comments by critics or bloggers

Ill Manors: Funding and production budget

1. What was the estimated budget for Ill Manors? £100,000
2. Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors. BBC Films, Revolver Entertainment, Film London Microwave.
3. How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall? There is a vast difference between the budget of Skyfall ($200m) and Ill Manors, due to the action packed stunts and equipment needed to produce high-quality videography for a franchise that is globally known. 

Film London and Microwave Film

1. What is Film London and why does it exist? Brand identity: Film London discovers and champions filmmaking talent through short and feature film production — building and growing the city’s imagination and creativity. It is a not-for-profit organisation and is supported by the BFI and Mayor of London. 
2. What is the purpose of Microwave Film? Microwave is Film London's feature filmmaking scheme and it helps produce films. 
3. List three other films funded by Microwave Film and embed their trailers in your blog.

Lilting

Shifty

Mum and dad 

1. Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences) 

Shifty compares similarly to the narrative of Ill Manors. Both films focus on crime/drama, in addition both films contain actor Riz Ahmed who portrays the protagonist in Shifty as well as in Ill Manors. The difference between the productions however is that Shifty follows only the life of Riz Ahmed and his actions/consequences whereas Ill Manors focuses on a group of people in a society, following the lives of each of the characters and how their actions causes them to cross paths with each other.

Distributor: Revolver Entertainment

1. When was Revolver Entertainment created? It was founded in 1997 in the UK. 
2. Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful. 

Kidulthood

Kidulthood was one of the first major urban crime dramas that followed the lives of youth in London, because of this the film was extremely successful as it appealed to a wide target audience and in addition the target audience understood the predicaments and situations the characters found themselves in and therefore understood the narrative in great detail. 

Offender 

Offender is one of the more recent films produced by Revolver Entertainment. It followed an unusual yet creative narrative, with many actors from the UK Grime scene the narrative effectively used the lyrical talents of the actors and thus created a large appeal for the production. 

Anuvahood

Another one of the Revolvers' more recent productions, Anuvahood was successful due to its comedic trailer and effective promotional methods which generated much hype amongst the teenage audiences already in contact with previous crime/drama productions.

Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).

Anuvahood and Ill Manors are similar in the idea that both follow struggling characters living in council estate area's, the difference between the productions is that Anuvahood briefly touches on the seriousness of the issues involved in people growing up in these locations, instead it focuses more heavily on creating a comedic atmosphere for the audience. On the other hand, Ill Manors is evidently more serious in portraying the social issues of modern day Britain

Why did Revolver Entertainment go out of business in 2013? Revolver Entertainment struggled particularly due to the lack of staff as many key members left for other production companies. In addition, the company began to have financial issues which inevitably forced the insolvency of the business. 

How is new technology changing the way films are being distributed? Films are now available on-demand/online by providers such as Netflix and Amazon Prime via paid-for subscriptions, these technological advancements are changing the way films are being distributed. 

Gunslinger

1. Visit the Gunslinger website and list the three films currently in development (click on theSlate tab). The London Syndrome, Electric and Booknecks.  
2. Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).

Both films are similar in the sense that they portray crime and violence in similar locations. The difference however is that Shank looks more at the entertainment aspect of film-making through glamourising 'gang' lifestyle. On the other hand, Ill Manors seeks more to educate its audience as to why such terrible things are occurring in our society. 

List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular? Kidulthood, Adulthood and Anuvahood are all Gunslinger films, the fact that Gunslinger focuses on this genre is so that they have a particular brand identity which focuses on what the teenagers want to see today. Also, a distinct contrast is created with the stereotypical London which gives another outlook on life in the UK. 

Why does the UK urban drama genre appeal to an audience? The UK urban genre appeals to an audience simply due to the fact that many people can empathise with the stereotypes depicted by the narratives. This allows them to understand narratives in more detail and therefore makes the story-line more interesting for audiences which is why audiences are so engaged with the urban drama genre. 

Certification

One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.

How does the certification process work at the BBFC? The BBFC examine each film in depth, looking at the extent of which nudity, sex, drugs, violence etc are presented in the production. Through this they determine the age certificate of the film.

What are the advantages and disadvantages for a film in being given an 18 certificate? The advantages are that a mature audience would be viewing the film and as younger audiences would not be allowed to watch it , films would avoid negatively influencing them. It also may reach a larger audience as older audience members may be convinced that the film is definitely one that is aimed at adults. However having an 18 certificate will greatly hinder the target audience and may make the film lose out on potential profit. 

MEST1 section B - A field in England

‘A Field in England’ is a low budget, black and white, art-house film produced by Ben Wheatley. It is the first film in the UK to be distributed across all platforms, including: DVD, broadcast, blue-ray and cinema. Each platform release for the film had a special identity to add value to its purchase, for instance there was a live Q & A event followed by the Ritzy Picturehouse screening in Brixton, ultimately this adds value to the cinematic experience On TV, the film combined over 288,000 viewers, the movie was a trending topic on Twitter when it came down to its release and over 1000 purchases of the film from HMV and Amazon were made. 

1. How was A Field In England’s release different to typical film releases? The film itself was distributed across all platforms on the same day, this is a unique approach and creates excitement for fans because some may prefer to go to the cinema to watch the film whereas others may prefer to stay at home and watch the film to same day on DVD or simply by VoD (streaming). This creates a buzz as well because fans are likely to voice their perception of the film on social media sites, especially Twitter where they may choose to use a hashtag such as #AFieldInEngland, ultimately this will lead the hashtag to become a trending topic as many people are watching the film at the same time. It also helps to promote the film through word-of-mouth, the unique distribution technique will appeal to many viewers who want to watch the film but in a different type of way such as: physically going to the cinema or streaming it online. 
2. What are the advantages to releasing the film across all platforms on the same day? Everyone will have a different approach to access the film: going to the cinema, buying the DVD or streaming it. It creates a buzz for one particular day and the build-up will help thoroughly appeal to fans and will reduce the risk of piracy. 
3. What are the disadvantages to this approach? The main disadvantage is that once the film is released there will be no excitement left such as watching it a few months later till the DVD's release of streaming it online. The film's longevity will be shorter.  
4. What target audience would A Field In England be aimed at? Demographics and Psychographics. The primary audience is between the ages of 25-35+, constant cinemagoers (go at least once a month) who are aware of Ben Wheatley's other films and fall into the ABC1 demographic - educated, professional jobs so they can afford to go to the cinema every month, uni students who stream films online. In terms of psychographics the prime category this film would appeal to is explorers because they set out to seek discovery and love finding out new things. They tend to have a lot of energy, individualized and experienced. They value difference and adventure than the standard trend. The first kinds of people to try out new brands and is usually the younger demographic students (uni students). This may also appeal to succeeders who seek control and have strong goals. They a also very confident people in terms of their work business and social life and tend to be in higher management jobs and professions in a certain field/area (they could afford to go cinema often!)
5. Do you think all films in future will be released across all platforms simultaneously in future? This could be possible because social media sites, especially Twitter, help contribute to the promotion side of the film helping to creating buzz for an earlier distribution of the film because fans may want to view the film as the same time as others, even if they have different approaches such as: streaming in online, buying the DVD or actually going to the cinema. Also, it helps reduce the risk of piracy because there are many sites which may have the option to illegally download/watch the film earlier to its release.

draft

YouTube

How was the planbuk YouTube channel used to promote the Ill Manors film? The ill manors YouTube channel prompts the ill manor film because it dhow the different type of trailers, the sound track aswell as interviews and behind the scenes footage.

Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience. The film has a synergy with PlanBs album which has the same title therefore using the film to promote himself too. the target audience for PlanB and his film are similar because the people who would enjoy the film are most likely the people who enjoyed his album because he discusses the same issues in his music as the video.  What links to other social networking sites can you find on the planbuk channel homepage?

There is a link to all the social media in the about section, a link to their facebook, twitter, intagram and google page.

Facebook Page 

1) The Facebook page has 30,096 likes.

2) The top of the page promotes the film ill Manors

3) The first post I have chosen is the music video of Ill Manors. This post appeals to the target audience as it links into Plan B’s fan base, as they like his music and are most likely to follow Plans B’s movements. The second post that appeals to the Ill Manor’s target audience as it is the promotion of the trailer, thus increases the curiosity of watching both the trailer and actual film when it comes. The third Facebook post would appeal to the Ill Manors target audience as it presents its success at the box office, as well as being nominated for an award. The fourth post that appeals to the target audience of Ill Manors are glimpses of certain parts of the film, where a lot of enigma codes are present; this is appealing as it generates questions and creates intrigue in the audiences mind. The fifth post appeals to the target audience as it is an interview about one of the characters and gives his real side, this appeals to the Ill Manors target audience as it generates interest in to the Ed’s character.

4) An example of synergy would be ill Manors advertisement which is also shown in the SBTV interview with Plan B. The two products differ in terms of promotion as Facebook is highlighting the DVD prospective, where as the broadcast interview was more recent in relation to the screening of the film as they do discus cinema showings.

5) An example of an opportunity for user generated content is the fact that the consumers can like posts, comment on them as well as sharing them around which will promote them.

6) An example of the DVD release is through the central image of the protagonist, followed by the use of "own it now, on Blu-ray, DVD.." Also, in order to promote the soundtrack the link is given there as well to buy it.

8) The page promoted the films release by posting events, pictures of the cast in action and backstage as well as it titles the release date beneath each  pne of them. 

Twitter

1) The ill Manors logo and background images are used from the DVD cover on the twitter page promoting the film.

2) The hash tags are used: #illmanors, #legaldownloads, #vod, #mustbuy, #support, #brilliant, #loveit, #mustbuy.

3) Anouska Mond tweeted 'Anyone watch #illmanors this weekend? Watcha think? Hope you enjoyed it!' This appeals to the Ill Manors audience as Anouska starred in the film as one of the main characters. Plan B also tweeted 'Big thanx all the peeps who came out to HMV tonite! Enjoy the movie!! #illmanors'. Plan B is the director of the film, also appealing to the Ill Manors audience as he is the main face of the brand. Chris tweeted 'HMV Ill Manors DVD signing was great!! Thanks to all Ill Manors fans who came down!!! Good to c @iLLmanors family!!'. Chris also plays a main role in the film so targets Ill Manors fans.

4) The twitter page includes pictures of the Ill Manors DVD cover, HMV signings with the cast of the film and behind the scenes images. All of these are related to Ill Manors, whether it is the characters or DVD cover, as a result promoting the film.

5)  The Tag London campaign in the Ill Manors twitter feed tweeted 'Olympics gonna leave us with #taglondon', '#illmanors look around, what do you see? #taglondon' and '#illmanors simple word... life!!! #taglondon'. This does not target a particular audience, however targets those who want to make their views on London and life clear and spread to everyone.

6) In-between May/June 2012 posts such as 'Excited about the release of the film next week? Make sure you check out the album Ill Manors, out July 16th' were tweeted. This tweet is straight forward and to the point, it clearly promotes the film release and gives a specific time period of the release along with a date for the album release. Another tweet is '5 days to go: Ill Manors is out in cinemas next Wednesday and booking is now open. Find your nearest cinema.' This promotes the film effectively by telling followers when the film is out and what day in cinema. In October, the tweet 'Have you pre-ordered your copy yet' was tweeted, with the relevant links e.g. Amazon. This provides links for fans to be able to easily access and buy the merchandise.

Ill Manors - Website

The Ill Manors official website promotes the film as they have shown the audience a few of the characters on the streets, their facial expressions are shown as very serious alongside with their body positions showing their characters off. The shots of the house and characters attract the audience to watch it as it shows various actions of the actors in the dark, gloomy setting. 

It provides the public with the direct link to the trailer which attracts them to watch the film as they would be more interested in it. The links the website offers are on the left side of the page, a few are the synopsis, trailer, videos of the film, to buy the DVD, reasons why Ben Drew had created the film. The synergies used on the official website is Twitter and Facebook that go directly to their pages, like, comment e.t.c. 
The links that the website have provided are important because they help promote and give a wider insight of the film itself which would attract the audience even more into watching and buying the film, or even broadcasting it themselves by sharing it on their social websites which gives Plan B more fame and status that he has created an interesting film and has been successful. 

Tag London Campaign

The Ill Manors Tag London Campaign was an interesting and successful campaign as it was an opportunity to give the public a say on what they thought about the governments actions and how they could also change it. It was a significant action as Plan B took it seriously and made actions towards it by using graffiti to post their tweets on London sights so the higher classes could see it and acknowledge the way the public feel about the current situations the government is putting them through. By the public tweeting their views on society it also promoted Plan B's film, Ill Manors which is similar to him representing life of the poor today. 

Ill Manors Tag London campaign helps promoted Plan B's film as there are mentions of the film and the public's views which is broadcasting the film onto millions of peoples timelines. The mentioning of it on twitter also gives it a good status as it represents the thoughts of the youth and what they go through which the public/audience then quote positive feedback on Ill Manors. It gave a wider insight of the film which intrigues the public and attracts them to watch it. 

User generated campaigns are more successful because hardly anyone will be using any traditional media as over the past few years the technology has  increased and have higher levels rather than traditional media. People are more likely to post their opinions on social networks as more and more people view it and may agree which gives success to the Tag London campaign or any other as its communication for the public, allowing them to speak their mind. Millions of people spend their time using social networks, hardly anyone uses traditional media as times are developing and its easier to access things on technology e.t.c. 

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

-The target audience for this tweet is aimed at the higher classes who haven't got a problem with what is currently going on in Britain as it doesn't involve them. 

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

-The target audience for this tweet would be aimed mainly at the youth as there is a use of colloquial language. Aspierers as they are the people who want to achieve something in life and would get involved with situations e.t.c. 

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

- The tweet above would be mainly aimed at David Cameron himself as he is the one de motivating the youth and ignoring the poor which causes the hectic chaos that they create afterwards, e.g. the riots. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

-This tweet is also directed at David Cameron as it mentions him and the view clearly states that he's ruining Britain which is applied to everyone. 

SOUNDS LIKE THE TRUTH #ILLMANORS

- The tweets being posted are indirect's towards David Cameron and the higher classes who take advantage of those who are in lower classes. 

Mens Health Interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
Men’s Health is men aged 18-30 who want to achieve a good body and want advice on certain topics. The headline almost immediately would attract the targeted audience as its convincing and informing: 'full fat interview with the slimmed down polymath – including his complete workout and nutrition regime'.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The story itself may be entertaining to see a low class character transform to a high end sophisticated and confident director but article also increases the confidence of young characters in todays society that are also brought up in similar environments.

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

Yes, it allows the audience or the reader perhaps to leave and post a comment, something which generates talk and word of mouth in essence it allows everyone to share and read their opinions on the article whereas any other print, where its more of just the poster being seen rather than really looked at.

4) What codes/conventions of print interviews can you find in the article?

The print interview withheld lots of quotes from Drew himself, as he was being interviewed. As well as the interview holding headlines and subheading they narrow down what the prime topic conversation was so for instance 'confidence' and how Ben believed his slimmer weight enabled him to feel more attractive and comfortable on set.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

You get a more personal first insight onto the process of weight loss and you can really get a more realistic say on how to get rid of your weight. its more reliable and believable which is why it would be of interest of the male audience fro Men's Health. Also, to see the transformation of what everyone stereotyped of him being a 'chav' or whatever to then styling out thousands of pounds worth of attire from Gucci to Armani , it definitely shock the reader a little.

6) What synergy can you find between this text and the broadcast examples we have studied?

Both media platforms talk about the summer riots last summer and how it was a concerning topic and one that definitely inspired the film, which is why its is the first topic discussed in the interview, although it has no correlation with men's health magazine overview.

NME Magazine interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Men 17-30 years of age. The main headline of 'Plan B attacks David Cameron over last year's riots' enhances the interest of the audience as especially the term 'attack' captures the minds of the younger audiences which then results in them reading the article.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

Applying Blumler and Katz's theory of uses and gratification, its easy to establish that the younger group of the targeted audience could build a personal relationship with Drew as they could relate to the situation because he can understand 'The only people I cared about was the kids'

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The article allows the audience to share the article onto their twitter or Facebook etc which interlinks social media with the interview based article, its a smart way of creating word of mouth but also interlinking and interacting with the audience because the targeted audience is 45% likely to be active on social sites.

4) What codes/conventions of print interviews can you find in the article? 

The have included an image of the NME magazine front cover for the ILL MANORS issue as well as the use of headlines and photos which correlate with the print version rather than the electronic.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

In relation to the social issue, the plot of the movie is briefly mentioned of the 6 different narratives so the audience is slightly exposed without too much being revealed leaving us in mystery and agony to find out more, as the topic reflect reality it becomes a movie that will suture us into the narrative.

6) What synergy can you find between this text and the broadcast examples we have studied?

The relation between the soundtrack and and movie is promoted on both text and broadcast but also the background story to the director himself which implicated and helped form a structure of the movie, especially because its from personal experience too that made the topic of the film so touching and this is definitely illustrated on both print and broadcast.

Guardian interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Males from ages 20-40 in particular, those who are quite confident in achieving and succeeding in the political serious world the psycho graphic group is succeeder's. In the demographic group, the readers would be B/A.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

In link to the uses and gratification theory, it is okay to say that Drew builds a back story and experience feel with emotions to the article, which only enables the reader to build a personal relationship with him.

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The article includes hyper links to more reviews articles on the movie from different columnists etc, but also social media on the side has been intertwined into the article, places to leave comments or follow the social sites to keep updated with any latest news of follow up features of the movie.

4) What codes/conventions of print interviews can you find in the article? 

A picture of Drew himself is included within the narrative as well as of a shot from the movie with Riz Ahmed facing a gun at his reflection in the mirror.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

As well as other articles the actual film itself Ill manors is spoken about but it is linked to reality and drew's experiences himself, how he struggled to be poplar because he came from a consumer society, the struggles of having to wear his sisters trainers or even being showered with praises for producing a 'fucking shit drawing'. The all doubtfully suggest the amount of attention and love a child requires during its childhood to really form a sane and what appears to be 'respectful and successful' in society.

6) What synergy can you find between this text and the broadcast examples we have studied?

The main focus across the media platforms remains the same, to help gain a little respect for what the society labels as gangsters. Also focuses on the representations of the disadvantaged youths of today's day and age.

GQ magazine article

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Sophisticated males aged 25-39 with a desire for style. Success with style has always been the ethos around which GQ. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article obviously looks into Plan B rising up to the challenge and defying society norms etc so this is definitely entertaining to read especially into the mind of the opposing. Also rather than just entertaining, book suggesting and or stylish tips are also included within the article so the interview touches on more broader topics rather than just the film and Plan B, It brings in the consumer more apparently. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The article links to facebook or twitter and pin it. As well as leaving a comment on article, so it relates to the audience more.

4) What codes/conventions of print interviews can you find in the article?

The article is layed out in a interview style pretty much like a print interview. Headlines and sub-heading. Pictures or for instance behind the scenes videos or photos.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

Each article paragraph reveals something new every time whether that's about the intentions behind the film or a new plot narrative, an introduction to the characters etc.

6) What synergy can you find between this text and the broadcast examples we have studied?

There is synergy between the radio broadcast and the article as they both talk about Plan B's life and the radio broadcast gives explanations to an extent as to why people act the way they do in East London which is similar in the article as he said the same thing.