Monday 13 October 2014

institution

High brow - high low media is one where facts are paramount and and trained, respected journalists research and write the story. the articles or documentaries are given space in specialist journals or large format newspapers or on free to air television stations.
Low brow - low brow media consists of gossip magazines. rumour driven media, newspapers and television which rely on shock value rather than a balanced argument being presented. the facts do not get in the way of a good story such as media thrives on controversy and hearsay.

Public broadcasting - includes radio, television and other electronic media outlets whose primary mission is public service.

BBC One
BBC One is a well known and popular TV channel.this channel;e airs a variety of shows like EastEnders, our girl, strictly come dancing and loads more. the purpose of this is too inform the public, educate them when they show documentaries etc and to entertain the public too. their target audience is mainly aimed at ages 15- 50+

BBC Two
BBC Two is also a popular channel but not many people around the younger generation are interested in this channel because they show more programmes that the elderly would watch like flog it! ready steady cook, eggheads etc. the target audience for this channel would be ages 30 - 60+

ITV 1
ITV1 would be known to be an world wide entertainment reality show, the shows they they show would be like x factor, Britains got talent. what grabs the audiences attention to these programmes are hosted by well known celebrities like Ant & Dec, Simon Cowell etc.. and more dramatic soaps like Coronation Street and Emmerdale etc. this would be a low brow because it had rumour driven media on it. a target audience for this channel would be 14 - 50+

Channel 4 channel 4 mainly focuses on soaps and entertainment..the soaps like Hollyoaks and programmes like The Simpsons grab more of the younger generation attention and entertainment programmes are more appealing to the older generation like Deal or No Deal. this would also be appealing to the elderly because deal of no deal is hosted by the known celebrity 'Noel Edmonds' who also conveys humour in his entertainment shows. target audience for this channel is ages 16 - 65+

Channel 5 
Channel 5 shows shows that appear to be abroad like Australia - the soaps that are shown are neighbours and home and away. this becomes more appealing world wide because its an Australian show so it could target both the young and elder generation. However, another world wide popular show that shown on here would be Big Brother, this attracts the younger generation more because its shows celebrities in it and it entertains them. the target audience for this channel would be ages 18 - 45 +

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