Ill Manors trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided?

The trailer includes important information such as; the release date, taglines, reviews, title, protagonists, the directors name and companies that have funded the production. The song played throughout is a rap, a voice over which tells a story and gives hints to the audience suggesting what it is about, the meaning acting as a summary of the film. Enigma codes and used to make the audience want to know more,

How are trailers distributed? 

By the studio that produced the production, or are normally distributed online, we see trailers in cinema's and online websites such as Youtube, IMDB. 

How does Ill Manors use trailer conventions?
Ill manors doesn't give away any important details in the trailer not in the exact chronological order as it reveals enough to make the audience want to watch more rather than using spoilers. The title and release date is given at the end to keep the audience watching all the way to the end so they know what it is called and when it is being released, as if it was at the start they might not watch it all. Plan B’s name is mentioned which can attract the audience as he is a singer/songwriter and rapper, it may be quite odd or new to find out he is involved with this film. The music also suggests the genre, as it changes through the trailer it shows how calm it is and shows history and toward the end becomes upbeat and engages the audience along with showing it is a urban genre and the plot involves people that are shown in the trailer being involved with violence.

Who is the target audience? 
target audience is 18 – 35, as it has explicit material therefore it is rated 18 but may interest younger audience more and may appeal to slightly older adults. Younger audience will be able to understand, or relate to the events in the film whereas older adults may just be interested or want to know what happens in it because of curiosity. This would appeal to struggles as they can relate and reformers and mainly at D/E and with a secondary audience of C2 and C1 who may be intrigued by the looks of the film.

Does it have a unique selling point or use particular techniques to appeal to the audience?

The film makes you think very deeply about the stereotype and uses quotes to make the audience ponder upon, for instance, every action has a reaction and that ‘you cannot escape the choices that you make’, the film may reinforce the stereotype but it has more to the story, more to the narrative and you have to watch it to understand the message.

Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? 

It shows that many people are involved in the film, many stories that may link together somehow which can seem slightly confusing but the trailer shows it so well that the audience will want to know more. It isn't cut it order therefore watching the trailer won’t tell you much about the film at all. Fast pace editing is used at some parts which helps the audience watch through the trailer as it doesn't drag on. The trailer shows the genre, the setting and characters along with girls, drugs, weapons which can connote violence and disputes between people or gangs. It also shows an emotional part to it when the man is crying so the story itself is very developed and layered which can make people watch it.

Are the main stars visible in the trailer?

The Trailer provides some of the main characters. The main two characters they provide are Kirby and Chris. This is because they have had a long past relationship which has led them to a point which they meet again. However the audience will try and understand their relationship but they would not get the true story behind the relationship until they watch the film. They trailer also provides brief showing of main characters however, you don’t not come to a clearly understand that they are the main characters, but you do understand they have a dominated role in the estate that they live in. the main characters in the film that have been in previous successful films will be provided in the trailer as it would build viewers for the film. As the audience would believe if they were in a previous film that they enjoyed they will enjoy this one. But however if they believe they actor has been in films they did not enjoy then they would lose many viewers.

Is there information about the director of the film?

The trailer provides information on the director as the director (Plan B) name is provided. Also the cross promotion of plan b music in the background lets the viewer’s know it is the directors music. Also Plan B the director is in the trailer as they provide parts of his music video during the trailer.  This was done to promote his music career as well as his directing career. Also this was done as if the audience knew about Plan B before and listened to his music they would then watch his film, as his target audience is the same age as his fan base. This would then enable him to attract more viewers to his film.

How has the genre of the film been represented through characters, setting, lighting, colour, music, camera shots/movement/angles and editing?

The genre of Ill Manors is crime urban teen drama. This is represented through characters as the way they would talk would be the same as a street council kid would talk. This would be in the form on slang. Also the characters are violent and have weapons and drug on them which is a stereotype view of seeing the characters. The setting of the film is in a council estate and the streets which would represent the genre, as the target audience would live in the same kind of environment to the characters. The setting is mostly at night as it would create tension and connote to the audience at when the crime takes place. The lighting of the film is the dark shots would represent the emotion of the characters and the film which was mostly angry, sad and fear. The colour of the costumes used by the characters were dark this is a stereotype view of teenagers