YouTube

How was the planbuk YouTube channel used to promote the Ill Manors film? The ill manors YouTube channel prompts the ill manor film because it dhow the different type of trailers, the sound track aswell as interviews and behind the scenes footage.

Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience. The film has a synergy with PlanBs album which has the same title therefore using the film to promote himself too. the target audience for PlanB and his film are similar because the people who would enjoy the film are most likely the people who enjoyed his album because he discusses the same issues in his music as the video.  What links to other social networking sites can you find on the planbuk channel homepage?

There is a link to all the social media in the about section, a link to their facebook, twitter, intagram and google page.

Facebook Page 

1) The Facebook page has 30,096 likes.

2) The top of the page promotes the film ill Manors

3) The first post I have chosen is the music video of Ill Manors. This post appeals to the target audience as it links into Plan B’s fan base, as they like his music and are most likely to follow Plans B’s movements. The second post that appeals to the Ill Manor’s target audience as it is the promotion of the trailer, thus increases the curiosity of watching both the trailer and actual film when it comes. The third Facebook post would appeal to the Ill Manors target audience as it presents its success at the box office, as well as being nominated for an award. The fourth post that appeals to the target audience of Ill Manors are glimpses of certain parts of the film, where a lot of enigma codes are present; this is appealing as it generates questions and creates intrigue in the audiences mind. The fifth post appeals to the target audience as it is an interview about one of the characters and gives his real side, this appeals to the Ill Manors target audience as it generates interest in to the Ed’s character.

4) An example of synergy would be ill Manors advertisement which is also shown in the SBTV interview with Plan B. The two products differ in terms of promotion as Facebook is highlighting the DVD prospective, where as the broadcast interview was more recent in relation to the screening of the film as they do discus cinema showings.

5) An example of an opportunity for user generated content is the fact that the consumers can like posts, comment on them as well as sharing them around which will promote them.

6) An example of the DVD release is through the central image of the protagonist, followed by the use of "own it now, on Blu-ray, DVD.." Also, in order to promote the soundtrack the link is given there as well to buy it.

8) The page promoted the films release by posting events, pictures of the cast in action and backstage as well as it titles the release date beneath each  pne of them. 

Twitter

1) The ill Manors logo and background images are used from the DVD cover on the twitter page promoting the film.

2) The hash tags are used: #illmanors, #legaldownloads, #vod, #mustbuy, #support, #brilliant, #loveit, #mustbuy.

3) Anouska Mond tweeted 'Anyone watch #illmanors this weekend? Watcha think? Hope you enjoyed it!' This appeals to the Ill Manors audience as Anouska starred in the film as one of the main characters. Plan B also tweeted 'Big thanx all the peeps who came out to HMV tonite! Enjoy the movie!! #illmanors'. Plan B is the director of the film, also appealing to the Ill Manors audience as he is the main face of the brand. Chris tweeted 'HMV Ill Manors DVD signing was great!! Thanks to all Ill Manors fans who came down!!! Good to c @iLLmanors family!!'. Chris also plays a main role in the film so targets Ill Manors fans.

4) The twitter page includes pictures of the Ill Manors DVD cover, HMV signings with the cast of the film and behind the scenes images. All of these are related to Ill Manors, whether it is the characters or DVD cover, as a result promoting the film.

5)  The Tag London campaign in the Ill Manors twitter feed tweeted 'Olympics gonna leave us with #taglondon', '#illmanors look around, what do you see? #taglondon' and '#illmanors simple word... life!!! #taglondon'. This does not target a particular audience, however targets those who want to make their views on London and life clear and spread to everyone.

6) In-between May/June 2012 posts such as 'Excited about the release of the film next week? Make sure you check out the album Ill Manors, out July 16th' were tweeted. This tweet is straight forward and to the point, it clearly promotes the film release and gives a specific time period of the release along with a date for the album release. Another tweet is '5 days to go: Ill Manors is out in cinemas next Wednesday and booking is now open. Find your nearest cinema.' This promotes the film effectively by telling followers when the film is out and what day in cinema. In October, the tweet 'Have you pre-ordered your copy yet' was tweeted, with the relevant links e.g. Amazon. This provides links for fans to be able to easily access and buy the merchandise.