Tag London Campaign

The Ill Manors Tag London Campaign was an interesting and successful campaign as it was an opportunity to give the public a say on what they thought about the governments actions and how they could also change it. It was a significant action as Plan B took it seriously and made actions towards it by using graffiti to post their tweets on London sights so the higher classes could see it and acknowledge the way the public feel about the current situations the government is putting them through. By the public tweeting their views on society it also promoted Plan B's film, Ill Manors which is similar to him representing life of the poor today. 

Ill Manors Tag London campaign helps promoted Plan B's film as there are mentions of the film and the public's views which is broadcasting the film onto millions of peoples timelines. The mentioning of it on twitter also gives it a good status as it represents the thoughts of the youth and what they go through which the public/audience then quote positive feedback on Ill Manors. It gave a wider insight of the film which intrigues the public and attracts them to watch it. 

User generated campaigns are more successful because hardly anyone will be using any traditional media as over the past few years the technology has  increased and have higher levels rather than traditional media. People are more likely to post their opinions on social networks as more and more people view it and may agree which gives success to the Tag London campaign or any other as its communication for the public, allowing them to speak their mind. Millions of people spend their time using social networks, hardly anyone uses traditional media as times are developing and its easier to access things on technology e.t.c. 

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

-The target audience for this tweet is aimed at the higher classes who haven't got a problem with what is currently going on in Britain as it doesn't involve them. 

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

-The target audience for this tweet would be aimed mainly at the youth as there is a use of colloquial language. Aspierers as they are the people who want to achieve something in life and would get involved with situations e.t.c. 

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

- The tweet above would be mainly aimed at David Cameron himself as he is the one de motivating the youth and ignoring the poor which causes the hectic chaos that they create afterwards, e.g. the riots. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

-This tweet is also directed at David Cameron as it mentions him and the view clearly states that he's ruining Britain which is applied to everyone. 

SOUNDS LIKE THE TRUTH #ILLMANORS

- The tweets being posted are indirect's towards David Cameron and the higher classes who take advantage of those who are in lower classes.