DVD EXTRAS

1) What does this tell us about Plan B's intentions in making the film?
Plan B's intentions in making the film are associated with portraying the lifestyle the youth lead. He specifically focuses on 'chavs' and hood-rats in general and wants to show the audience the style of life these young adults carry out and a justification for the actions in events such as the London riots. He wanted to present how the youth a misunderstood but didn't want to glamorise violence at the same time. 

When making the film he wanted to present how taking away opportunities for the youth will lead them to take part in drugs and violence as that is there only way out. Plan B gained a "clear sense" of what he wanted to promote and this was a clarification as to why the youth are seen as negative and this is down to the fact that society tends to alienate this group (by taking away opportunities). The photographer himself stated how Plan B himself wanted to provide two hours of "entertainment" as long as educating the youth. 

Plan B decided to film in East London where he originally grew up to show the experiences he faced when growing up. Also, he wanted to create a low-budget film to help promote the grim reality the youth live up to in the suburban areas of London.  

2) What do we learn about the production process for Ill Manors?
During the production process Plan B wanted to present life in a different context by promoting the realism of the suburban areas which are not highly regarded in society. In the film, he used some experienced actors such as Riz Ahmed, however the rest of the cast were not experienced and this helps to uplift the realism of street life. Plan B decided to film in East London in order to help the reader understand the background he came from and the society which helped shape his experiences.

In 2008 Plan B released a short-film beforehand to help him gain experience as a director. The film he released in 2008 was initially a 20-page script and he was told overnight he had to reduce his script to five pages. As a result he made a rap song and because rap is an element of hip-hop this was useful for Plan B to demonstrate the realism of growing up in the ghetto. This experience ultimately helped him to be a better director, especially with the credit crunch which took place in 2009 and so Plan B released the short-film on a low-budget. The film was released on Channel 4 and as a result of the short-film it led Plan B to become inspired to make a film incorporated with music. The soundtrack for 'Ill Manors' is a narrative for the film and Plan B wisely embedded rap music in the film to help make his dreams to become a reality. 

When filming 'Ill Manors' the cast and crew ran into the police many times. 'Ill Manors' was filmed at locations which were real (not in a studio) such as crack dens and ultimately the police would show up and would search members of the cast and crew. Also, at one point when filming outside a train station a gang approached Plan B and the cast and crew demanding that Plan B had to find elsewhere to film because the gang owned that particular turf and Plan B decided not to move and another gang which was scarier came by and said it was okay for Plan B to film. Plan B stood his ground as that is what he's grown up to be like. 

3) What can you tell about the possible target audience from this short documentary?
The target audience must be initially aimed at those who were involved in the riots and those who feel like an outcast in society (working class especially). The C/D/E demographic in particular and those who are reformers because they can understand a justification for why the youth act a type of way. Although it could be argued that the target audience is the ABC1 demographic to change their view on the youth and understand why they also act negatively and therefore the will have the power to help change the youth.

4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
The film is successful is showing why the youth act negatively and this is because they are ignored in society. From the film, Plan B wanted to show the audience what the youth will result in (drugs and violence) if they have no place in a society and society is mainly concerned about politics rather than their individual lives. Also, in the film the soundtrack is significant because it is a narrative and it talks about how community centres are shut down. In society, if the youth are not occupied it's bound for them to result to violence if their opportunities are taken away from them. The film in particular gives the audience an insight to the grim reality teenagers have to live through and the only escape is through either living through it or to completely make a change, change can only happen if somebody like Plan B is educating the youth about the consequences of the lifestyle they choose. 


BROADCAST/ONLINE


1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.

SBTV is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. SB.TV was founded in 2006 by a teenager Jamal Edwards, for the first three years Edwards acted alone to provide amateur footage regarding many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder. As the channel began to attract more attention, it also began offering lifestyle interviews and event coverage, and a production team of ten people was established as a result. Recently, the company has cited its aim to become a more "diverse youth lifestyle broadcaster", incorporating more genres of music. This has been seen in the inclusion of acoustic artists such as Ed Sheeran and other popular artists such as Jessie J, Nicki Minaj, The Wanted and Pixie Lott. In February 2011, SB.TV launched their own music label Just Jam (an imprint of Sony RCA) and recently announced their first signing as east London MC, Maxsta. In March 2011 it had been suggested that the company are expected to go into business with restaurant chain Nando's. The SB.TV website subsequently crashed as close to a million people searched "Jamal Edwards."T On 10 April 2012, SB.TV released a cypher with grime collective Boy Better Know, to celebrate reaching 100 million views across all videos.

The target audience are mainly teenagers who have an interest in grime music, but the age range is between 14 - 25 years, 70% males and 30% females. Demographics would fall between the C/D/E range as the company focus on mostly underground and undiscovered artists. The psychographics would be mainly fall into the mainstreamers category and people who like to keep up-to--date with new trends and upcoming artists in the music industry.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
The opening of the clip shows one of the actors from the 'Ill Manors' movie trying to sneakily get an interview with Plan B. This would appeal to the target audience by portraying people who are trying to be adventurous and sort of breaking the rules. The interview is informal and uses mature language (such as swearing) which would also attract the target audience. 

3) How is Plan B (the brand) represented in this text?
Plan B is presented as hard-working as he's aiming to get the best footage together as possible. He states in the interview how he sleeps with his shoes on which enhances his gangster image. In addition, Plan B is seen as laid-back and relaxed as well as serious because he's working non-stop. 


TELEVISION


1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first broadcast on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010. Following a guest appearance by Ross on The Russell Brand Show broadcast on 18 October 2008, Ross was suspended for 12 weeks without pay by the BBC on 29 October, after a series of lewd answer phone messages were left for then 78-year-old actor Andrew Sach regarding Sachs' granddaughter  by Russell Brand and Ross, which were broadcast on the pre-recorded show.A media story about the calls generated a high number of complaints. Brand resigned from the BBC, while Ross was suspended without pay.


2) Identify the target audience for this interview (demographics/psychographics) and say why.
The target audience would be between the ages of 16 - 40 years, the teenagers are most likely to be attracted to this interview because the show itself interviews famous artists and actors such as Jay-Z and Rihanna. The older generation are likely to watch this interview as a result of wanting answers for the riots. So it could be aimed at mainstreamers who watch the show to keep updated on celebrities as well as reformers who have an understanding of why the youth act out. 

3) What is the audience appeal for a programme like the Jonathan Ross show?
The Jonathan Ross show interviews many famous celebrities, such as Rihanna, Jay-Z and Beyonce and this would be likely to attract teenagers who have an interest in urban culture. The show is on a prime-time every Saturday night and this means it will have many viewers. The show has also had many old actors and politicians and this would attract more middle-aged/middle-class people who have an interest in politics and the economy. 

4) How is Plan B (the brand) represented in this text?
Plan B is seen as a successful person because he's being interviewed on the Jonathan Ross show were many high-key people have been interviewed. Plan B is seen as defending hip-hop as genre and the youth who are often ignored by society. 


RADIO

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews.  It's estimated that Radio 1 has an estimate of 10.26 million listeners and it can also be digitally distributed in many other countries. 

2) Who is the target audience for BBC Radio 1?
It is aimed primarily at the 15–29 age group, although the average age of the UK audience in 2008 was 33. 

3) How does Plan B promote Ill Manors in this interview?
Plan B promotes 'Ill Manors as a film which shows what happens with the youth growing up in East London. He also stated that if this film was successful he would go on to produce more films. He describes his role in 'Ill Manors' in terms of the production process and this helps to enhance his star image. Plan B plays many parts in terms of the production such as directing, filming and editing. His involvement with the film is likely to attract many of his fans.

4) What representation of Plan B can we find in this interview?
Plan B describes how he's been sleeping off a sofa in his studio because of the fact that he is putting in hard effort and time to edit 'Ill Manors'. Also, Plan B is described to have changed his look in terms of appearance and occupation (experiencing more with film than music at this point).