Friday 27 February 2015

Ill Manors Print - Branding



What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The first key convention includes a central image of the producer of the film, Ben Drew. This makes the audience aware that he is influence the decisions made in the film and enhances his star image. The title of 'Ill Manors' on the billboard is the same font for everything the brand promotes, such as DVD packaging and posters, so the audience can easily identify the brand through its consistency. Also, Plan B's name is written next to the central image to show how he's taking charge to make this film and experience in the film industry, as well as the music industry.
What design features help identify the Ill Manors brand?
The title is firm, not that sophisticated to employ how the film is urban and low-budget. The colour scheme is in black and white to promote a serious tone, the black connotes a mysterious and fearful feel whereas the white presents a cold feeling, together both colours reflects how the film is a story about events which may turn out to be sinful.  
What examples of synergy can you find with the broadcast platform or other print examples?
It gives clear indication to Ill Manors and Plan B's work



 

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The first key convention is the central image of Riz Ahmed, one of the main characters, who heavily drives the plot in the film. Ben Drew may have chosen to put Riz Ahmed on there to portray his ghetto character who comes across as ignorant when following the rules in society. There is also a tag line, which is a direct quotation from the beginning of the film itself, to emphasise a particular message which in this instance is to show how the working class kids are a "product" of the the environment they live in, which translates to the fact that society impacts the lives of teenagers. 
What design features help identify the Ill Manors brand?
Half of the title is the same font as the usual brand identity to deliver that consistency and makes it easily identifiable. The title is slightly covered in a cartooned type of puke coming directly out of Riz Ahmed's mouth, This symbolises how the working class are desolate about their lifestyles and ultimately makes them sick that society ignores them. The other half of the title, which states the word "MANORS", is written in yellow to demonstrate a sense of impatience and critsim. 
What examples of synergy can you find with the broadcast platform or other print examples?

When making the film he wanted to present how taking away opportunities for the youth will lead them to take part in drugs and violence as that is there only way out. Plan B gained a "clear sense" of what he wanted to promote and this was a clarification as to why the youth are seen as negative and this is down to the fact that society tends to alienate this group. The poster seems to be photographed in the suburban areas of London and Plan B decided to film in East London where he originally grew up to show the experiences he faced when growing up. Also, he wanted to create a low-budget film to help promote the grim reality the youth live up to in the suburban areas of London.



What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
One key convention is the sign which indicates that Ill Manors is a 18 and over film. This suggests that the print text is a DVD cover or a poster. The film review quotes help enhance this as these key conventions are usually used with film posters or DVD covers. However what makes this print text a DVD cover is the blue banner at the top which says "blue ray+digital copy". Also the image is stretched out from the front to the back so that it goes all around the DVD cover.
What design features help identify the Ill Manors brand?
As usual the font design helps identify the Ill Manors brand. The main character at the front helps the audience to recognize the film. The gun at the front portrays violence besides crime which fits into Ill Manors brand and helps people to identify it. Also underneath the title "Ill Manors" it states that it is a "Ben Drew Film" indicating the Ill Manors brand. Another thing is the design of the image in the background of the estate buildings hurdling in gives the idea of the Ill Manors theme of estates being intimidating.
What examples of synergy can you find with the broadcast platform or other print examples?
There is synergy between other print platforms such as the DVD cover and the music packaging which show the same title in the way it it shown here.


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